49 | Is a Membership Right For You? with Kelly Vrchota
Have you ever wondered: should I do a membership?
Is it TIME to start a membership?
If so, you’ll want to speak to Kelly! She helps coaches and service providers create and grow memberships so they can increase their revenue and impact. With her I.M.P.A.C.T. Framework, you work together 1:1 to take your membership from idea to launch-ready!
Kelly is all about helping you create a membership that's a place you and your members love. It's not a cookie-cutter approach; it's about putting together a membership that considers your values, goals, business, and life.
Listen in, AND make sure you book a coffee chat! Continue the conversion below:
Episode Transcript
Dani: All right, Kelly, thank you so much for coming to the podcast. Can you just kind of tell my guests a little bit like who
Kelly: you are and what you do? Sounds good. Yeah. Thanks for having me. I'm excited to be here. So my name is Kelly Vercotta and I'm a membership strategist and I work with clients who are looking to create or grow memberships.
Kelly: Basically in a nutshell, they wanna impact more people, and that's really kind of at the core of why they do what they do and what they, why they wanna expand and scale that way.
Dani: What is a good spot for business owner to be in to start looking into doing a course membership?
Dani: Like what is that sweet spot you see?
Kelly: For me, like, like I work a lot with coaches or service providers, and I think when they're really established in what they do one-to-one, they have a process. They, they have it, you know, validated that it works and they're kind of at this spot where they are just feeling kind of stuck.
Kelly: Like they're, their roster's pretty full and they have people coming and they just have this, desire to help more people. And so to me that's a really good spot to look at, okay, how can we do that? Because you're at. You [00:01:00] know, one to one, you only have so many slots in a day. I, I love
Dani: that because, It is true.
Dani: You kind of, you do get to that point where you're doing your thing. You, you have a full roster and then you kind of get sick of saying you have a wait list. You know? Right, right. You're just like, okay, I, I wanna expand what I'm doing and this is like a way in which they can take what they do and reach more people, but still kind of keep a semblance of a high touch.
Dani: Environment in
Kelly: a way. Yeah, exactly. And I think there's some people that they come and they have that they're not ready for their one-on-one. So there's this way to be able to help somebody who's not there yet. And I think that that can be a big piece for people that they don't, you know, it's hard to turn people away and say, okay, you're not ready yet.
Kelly: You know, so here's a way I can support you. Get some foundational stuff as you grow, and then you'll be ready for one-on-one or possibly ready for one-on-one. Yeah,
Dani: that is such a good point as well. I find that as a social media manager, that sometimes people are coming to me and, you know, they're just not quite yet ready.
Dani: [00:02:00] I mean, obviously with, with what I do per se, I can, obviously, I can work with people and get them ready too, but Right. Having that in between stage where you're kind of preparing them for that next step is a brilliant, brilliant idea as well.
Dani: Do you find that some people kind of.
Dani: Skip the one-to-one and wanna just do membership. Like, do you kind of run into
Kelly: that? I do. You know, I, I've had people that come to me with that and you know, I think they just feel like that's how they wanna help and that's how they wanna serve. I just really think in order for a membership, when you first launch it, to be successful, you need to have an audience.
Kelly: I mean, you have to have somebody to throw it to. You can't have, you know, nobody in your audience or have you know, no. Wait list of people, not wait list of people, but you know, just a, an audience of people. So I think, you know, it, it definitely can work and it really depends on the membership. Some people, you know, would have a membership that's not really tied to, connected to how they would operate one to one.
Kelly: So, .
Dani: It kind of becomes a numbers game at one point, doesn't
Kelly: it? Yep, exactly. Exactly. [00:03:00] Yes,
Dani: so what got you into working with memberships? Like what was your journey to really specializing in this market?
Kelly: I. Yeah, so back in, gosh, I gotta think of the year here. Probably in 2013, I started working with a, a coach for adoptive foster parents.
Kelly: And she was a good friend of mine. I was doing all the backend stuff of her business and she said, A million times, as long as I'm on this planet, no family will have to do this alone. I'm like, okay, that's a fantastic mission, Stacy, but you're not gonna get there only doing one to one. So then we looked at some other stuff.
Kelly: We did webinars, and there was kind of this thing that just kept coming up that it was like, okay, the parents would come, they'd do one webinar. They'd take these tools, go off into their daily life and put it into place. And they didn't have anybody say, wait a minute, I tried this and stuff. So we came across a membership model and I said, let's just put that into your business.
Kelly: And it was just a game changer for her cuz she was able to go from serving a handful of clients every month to serving 250 probably at the she passed away a few years ago. So at, at the end of that, about 250 [00:04:00] people in a month, but, It was a game changer for the parents because they got this ongoing support.
Kelly: They got this ongoing place to say, Hey, can you help me? You know, continued access to a coach. And then there was this really strong community built, and this is a part that kind of overwhelms me in the best of ways. But, so she passed away in 2019 and there has been a core group of families who have continued on in this membership, in this community without new content without.
Kelly: A coach in there because they have just built such a strong community, so, wow.
Dani: That is so beautiful. First of all, I'm sorry. Yeah. Cause I think you, you are close
Kelly: friends at this point. I am sure. Yes, yes. Yep, yep she was kind of my, yeah, my closest friend and I just, but I just, I think back to that often and just say, oh my gosh.
Kelly: She would just look down and say, I cannot believe. In the best of ways that this carried on and these families have clung together and just really connected and, and supported each other and held each other up over the years. So, yes. Oh my goodness. I
Dani: love that. I gives me goosebumps because [00:05:00] you helped her build something that is essentially her legacy that continues to give and to serve beyond, beyond her.
Dani: Yeah.
Kelly: So that's amazing. Yeah. Yeah. So then I did a little self-reflection after I kind of muddled through a lot of grief and just said, okay, now, well now what do I wanna do? And if I could set my grief aside, I would say, what do I miss about? The work I did with her, you know, if I only looked at the work part and I was like, it was membership, it was just like strategizing and building this community and let's making that work for a business as well as for the, the members of that.
Kelly: And so that's where I decided to just narrow in and just say, okay, that's where I'm, that's where I'm putting all my focus and all my eggs in that basket, cuz that's what I really love and passionate about.
Dani: And I feel like there is such a specific skillset to building a community.
Dani: Like it doesn't just happen. I mean, sometimes it does, but especially online, where you're not necessarily in the same office or sitting each other week in a week out in a natural right. Setting. And so what are some, I don't know, some tips in [00:06:00] good practices to start building that community piece.
Kelly: Yeah.
Kelly: You know, I think it really comes down to like getting them engaged like right away. And so in the member onboarding process that you've got them, the, their way that they're connecting to other people in the group, so they're not just walking into, I always think of it like a walking it into a, what would you call, like a big party and you're the, you're the only you know in there and.
Kelly: I'm an introvert, so I walk in, I think, oh my gosh, that makes me just go, like, who am I gonna talk to? So really starting it in the very beginning of connecting them with somebody else in that group or connecting them, asking questions in the onboarding process that they're making, their introduction. And then really fostering that, that whole community culture, like, okay, we're here in this group and so we all are on this path and we have different, you know, beliefs and all that kinda stuff, but.
Kelly: Culture-wise, that there's this culture here that here's what we do, here's what we stand for, here's who we are and here's what we do and, and here's what we don't do and here's what we're gonna tolerate in the community and not tolerate, and really build that in [00:07:00] all along the process.
Dani: So what I hear you saying is like a big part, like when you're setting up that membership community, your values and your mission have to be Yep.
Dani: Solid in order to get people into that community spirit.
Kelly: Right. And you know, and you have this kind of a, a gate there because it's a paid group. It's a little different than like, I like when I go back to this group of this membership for adopt and foster parents. There's a lot of Facebook groups that are free and they're fine and great and there's support there.
Kelly: But there's also a lot of, you know, a lot of hard things that are said, you know, like inappropriate things or, or whatever. And you're, and you're in this space and you're saying, okay, I'm struggling with this and my child is struggling with this. You don't wanna just necessarily put that out there in, you know, in the big wide open world of Facebook.
Kelly: And you're gonna get stuff on there. And so I think when you can kind of gate that in terms of, okay, here's what we stand, here's this culture. Like if I look at her group, in that course of it ran for four years. And in that course we had one incident where we said, okay, [00:08:00] you know, you know, because it's not, it's you cross the line.
Kelly: And that was the only time. And that happens regularly in a free group. So I think if you build it with that in mind, I think people are all on board and they know that it's a safe space to be able to share.
Dani: Right. I think a lot of people it, those who have joined some kind of membership or that kind of close-knit community, like all you gotta do is picture hanging out in a Facebook group and asking a question or trying to scroll through there and see if there's anything interesting going on versus when you're in that membership or you're with that small community.
Dani: Like the difference of care and attention. Yes. It's, it's
Kelly: night and day, so, yeah, exactly. Exactly. Yeah. And I think you just really build it. I mean, and, and I think when, again, going back to the culture, that that's what you've created and, and people are on board of that. They, you know, they want that kind of place.
Dani: Yeah, I, yeah. And you know, a big thing too, and I know we were talking about this earlier, is that the market is changing when it comes to courses in [00:09:00] general. Mm-hmm. I think. Mm-hmm. Everything always has a heyday. There's always a bell curve to all things. Yep. And I feel like pre covid d I mean, I. I'm pretty sure, I think when Covid started, if I have my timelines right, like that was kinda like the hot cakes for courses.
Dani: Like people kind of Yeah. More, a little more timed. They're like, yes, I'm gonna dig in and learn this.
Kelly: Yep. Now
Dani: we just have so many courses we haven't gone through. Yep, yep. And information overload, and so people having a harder time selling. Or static, you know, passive income courses. Yeah. So what have you seen in the market with that transition and how, like what you do kind of transforms
Kelly: that?
Kelly: Yeah. You know, I think when I, when I look at, especially like we talked about with Covid, I think people got in this spot where, you know, information overload were just, you know, there was so much, and so I think what I'm finding of memberships that you can do is you have the piece of smaller bite side nuggets.
Kelly: It's not like, okay, we gotta take this course, you know, drink through this fire hose and learn [00:10:00] all these things. You know, let's go along in this path where we can take it in, digest it, and implement it. And then you also get accountability. You get support. And then like we talked about just a little bit ago, as you get that community, that connection, and I think that is the biggest piece that I really see people craving.
Kelly: You know, especially during covid, we just craved connection and so that, I feel like that's carried on into the marketplace. I think that's why memberships are doing really well, especially when there's a community component to 'em. It is
Dani: so true. I think back when I started my business, it was, ah, what year was it?
Dani: It was like left when Covid started and I just craved. Having one-on-one access to somebody. Mm-hmm. Like I just wanna have somebody to talk to and ask these questions. And I think this is a fantastic space for that. .
Dani: So, When it comes to starting a membership. So, you know, we kind of covered that whole community aspect, but also I think another thing that people get hung up on was probably the tech.
Dani: Yes. Where does this community [00:11:00] live? I mean, I think that that can be, I think the one thing that makes people stop from even pursuing it. Yeah. So how do you support them through that? What is your experience with that?
Kelly: Yeah. You know, and that's a question I get a lot. So I like to look at and say, okay, you know, let's figure out what's your purpose of your membership.
Kelly: You know, are, is it gonna be supporting your clients on the back end of one-on-one? Or is it to be a feeder to one-on-one? But kind of figuring that piece of it out first and then really looking at what do you need? And let's find the simplest. Platform that's gonna be the best for you because I think we can overload it with all the bells and whistles, and at the end of the day, don't necessarily really need those.
Kelly: So Facebook again is really, Is a place that people already are. So I think they have that to advantage. You're scrolling at in, you know, sitting down on your couch at seven o'clock at night and you're scrolling. You just see that stuff versus if you have a com, a community on a platform outside of that, you have to really be intentional of how you're gonna make sure they show up.
Kelly: Are you. You know that you're communicating with them, so they're taking intentional action to be in that community, but kind of [00:12:00] looking at what fits best for them, the membership owner, but also for the people. Where are your people? If your people are not on Facebook, well let's find a spot. Let's put them in circle, or let's put 'em in Cajabi.
Kelly: Like, where are your people? And figuring out that and really keeping it. I'm just all a proponent of keeping it simple. Yeah, I
Dani: like that. Facebook groups, you can make it private. And it's, it's free. Yeah. Make sure you have your emails, but it
Kelly: is free. Right? Right. Exactly. And the, and your people are already there.
Kelly: I mean, that's the, that's the biggest piece of community is you want them showing up. I mean, I'm in, I'm in memberships as a, as a. Member and they're not in those places. And I'm like, okay, I know better. And here I am. Oh my gosh, I haven't logged in, even looked to see what's in there. Like if I missed the notification, I'm like, oh, you know, I totally don't go in there very often.
Kelly: So I think you need to really be smart, at least how you structure it, you know, in terms of the backend, how are you communicating to get them over there? Right, especially if
Dani: your main purpose is to have a back and forth dialogue and community. Cuz you're right, [00:13:00] I think back in the day, maybe some people still watch TV Unwind with watching tv, but people unwind scrolling their phones.
Dani: I mean, it's the new right. End of day
Kelly: ritual. Exactly. Exactly. Exactly. And I mean, and that's where you can, you know, I mean the purpose of having that community is you want them engaging and connecting with one another, so not just consuming content.
Dani: I think I'm in some memberships too, or at least a couple where it's on their own platform.
Dani: And then you could only get so many emails. Where you start to kind of like, okay, I can't, my inbox can't handle all these. So Yeah, . And I think it, it could give some listeners like, oh, I don't have to make this too complicated. I can't keep this pretty simple and still have
Kelly: impact.
Kelly: Yeah. Right. And I mean, I think that's also, at the end of the day, what's gonna make it sustainable? Because if you, if you overcomplicate it, if it's not, you know, if it feels like too much, Your membership might be fine and good, but is it sustainable for you as the business owner? I mean, do you, you want it to be a place that I always say that the members love and that the membership owner loves not, you know, [00:14:00] this big burden.
Dani: And then the tactics and like, let's just talk about Facebook groups, kind of that's what we're talking about. Yeah. What are some workflows to keep that. Engagement up cuz that that's a whole art form of itself. Yeah. Like what would you, what would you say about those?
Kelly: When you first get in there, I think to really put your onboarding process right into that group that you're making an introduction, that they're introducing themselves, that they know, okay, where do I find things?
Kelly: Where do I find, you know, the links to any content? Where do I, you know, go for support and all that kind of stuff to build it. So they start engaging right away in there. You can give them a quick behind the scenes tour, a video, like, here's where you're gonna find all these pieces. It's gonna be in these guides here.
Kelly: And really structuring that membership so it's clean. You know, I think if you can use Facebook guides or if you're using a platform like Circle, just really structure it that way so it's clean and not overwhelming for the person. And then just really tapping into. Engaging posts on there, getting them to share a win or [00:15:00] celebrate, you know, something big that happened that week, or to talk a, you know, ask a question here and really structure it just so they get in the, you know, the cadence of checking there and, and engaging in there.
Kelly: Right, right. And
Dani: even, if you have an engaged community, like creating that loop, like what questions are they a asking and, yes. Yeah. And then creating, you know, lives or workshops off of those.
Kelly: That is really cool. And you can even just, you know, create events right in there. I mean, again, you can, you can choose to have a platform, especially if you're content happy to have a platform off of that.
Kelly: But, you know, building it. So it's just, I. Not overwhelming. I think they're gonna be more likely to engage and you can set things up in Facebook group or there's badges or whatever, you know, people like that kind of stuff or not. But you know, whatever you can do to foster connection is, I think is the key cuz that's what's gonna keep people in a membership long term.
Dani: Now do you recommend people to have like I'm trying to say continuous open enrollment or, you know, have [00:16:00] it for certain times. The doors are open, the doors closed. Like what do you, what do you see the difference between
Kelly: those two? You know, I think if, if we look at only numbers, a closed door, Creates urgency.
Kelly: So people say, oh my gosh, I gotta get in. Doors are closing, and all of that so that numberwise can work. But I like to look at, okay, what's gonna work for your people? And well as well as for you. So like with this co, with this coach for adoptive foster parents, we had the doors open all the time because it did not feel good to say, okay, your child is struggling, or You're struggling as a family.
Kelly: Oh, The doors are closed for another three months, you know, that just did not feel good. So we left the doors open. And if you do that, then you have to create urgency in a different way. So you're giving a care like, oh, next month our topic is this, or next month we're having a guest speaker. So you're kind of giving that dangling care to create urgency.
Kelly: And then I also think you wanna look at, as you as a membership owner, what feels good in your flow? Like, do you do well with having kind of a launch mode and then you're. [00:17:00] Launch it and then your doors closed and you onboard people and, and then you just kinda go, you know, into the community and focus there.
Kelly: How do you operate? Best is again, is another thing. Cause I don't really give a a one size answer. If we only looked at numbers, then I would say, yep, then you do the closed doors. But I think you also have to look at what works for your members and for you. I think that is
Dani: such a compassionate way of phrasing that.
Dani: Because you're right, like if you have a struggling child and you'd be like, well, You just gotta struggle for three more months and then we'll come and help you. You know, it just depends on the nature of, of your mission and
Kelly: who you're serving. So, exactly. And then also, again, and I think it also, you gotta look at yourself of how do you work best because.
Kelly: , if a launch modes, you know, exhausts you every time, you know, that isn't gonna be sustainable. So again, going back at what you know, what is gonna make it sustain sustainable, cuz that's kind of the whole sometimes can be a crux of the membership. So,
Dani: I just love the wealth of knowledge you have cuz like Yeah. I think you bring in so many things that we would not typically think about. We're just thinking, [00:18:00] okay, open door, closed door. Like what do we do? Like, no, there's so many other things for this to be considered. Yeah. Because you don't wanna burn out while you're leading your membership.
Dani: Like that's not gonna help anybody, so. Exactly.
Kelly: What
Dani: are some, like what is one myth. When it comes to memberships that you kind of feel you have to educate or come up against?
Kelly: You know, I think one thing is like people think. You know, like when you're starting your messaging on your, on your membership, they might come in for one reason.
Kelly: That's very different than what you think. They, you think, oh, they might come in for the community piece of it, but really they might be coming in because they want access to the coach or they want access to the content that you're teaching. So they might come in for that reason, but really what keeps 'em staying month after month?
Kelly: After they've consumed the col content, after they've gained a lot of knowledge, it's those connections in that community. So I think sometimes there's this myth of what you, how you positioned it on the front end is, you know, sometimes it's a little bit different. You have to, you know, they're coming in for one reason, but really [00:19:00] getting 'em in there and nurturing that, the community piece of it is what's gonna keep 'em in their long term.
Kelly: That is a good point, because,
Dani: yeah. What people are looking for is how they're going to find your membership. And it's gonna be certain things but it's not all about just having a ton of content in there. It's about nurturing that community once they're in. Yep. If you want the to long term. Yeah,
Kelly: right.
Kelly: And then having that content be, you know, bite size nuggets. So they're taking it, consuming it, or, you know, consuming the content and then taking action on it. So it's not like giving 'em this big, long wealth of knowledge of stuff. And then they're like, Ugh. You know, it's like, okay, here's one bite size piece.
Kelly: Go do this, practice it, implement it, sit with it. If it's a, you know, more of a content type membership. Exactly. You think about
Dani: the kids, when you send your kids to school, you don't want your teacher give them the entire textbook of math and just say, right, right, right. Start, start. Wherever you wanna start.
Dani: You need to start at the end in the middle. Yeah. It would be a disaster. It is like, exactly. We don't [00:20:00] necessarily think about that when we create our memberships. Like, here's the entire thing. Start wherever you want. Yes. People are gonna freeze and be overwhelmed
Kelly: and I Exactly. Do anything. And that's, and that's the biggest reason people quit.
Kelly: I mean, they leave a membership, they get in there and it's like, I don't even know where to start. I don't even, you know? Mm-hmm. I'm overwhelmed by all of it. I can't even. I can't do it, so why would I continue to pay the money? So I think if you can really structure it so they've got this plan, here's kind of your path of where you're gonna go and here's what you're gonna do.
Kelly: But take this, like you said, the math thing, take, let's learn addition, and then let's practice that till we get really good at it before we lose. Learn abstract subtraction. And we're certainly not going into division until we have all these other things mastered.
Dani: Yes, yes. Math is very like building on top of each other and, and ultimately that's what learning is.
Dani: And and I, I love the fact that you bring up the implementation part because I think we can sometimes feel like that we are learning a lot. Yes, because we are learning a lot, but you have to start living it out and doing [00:21:00] it to really learn.
Kelly: Right, right. Learn it. So time and at the end of the day, I mean, that's what people want is they want the transformation or they want the progress.
Kelly: They don't want. More knowledge. We are, I mean we have a million resources for more knowledge. We do. Yes. There's lots
Dani: of knowledge. Yes, yes. So what are some ways that people can work with you? Are there any different levels?
Kelly: Yeah. Yeah. So if you're just creating a membership, kind of one area that I've really focused on lately, cuz I've had people come and they want some implementation, so I put together a v i p date and so we.
Kelly: Basically are taking the strategy, getting your membership really aligned well with you, your business, all those kind of things. And then I go off and do some done for you stuff to really build out, here's, let's build out your, your community component let's get you your launch, emails, all those kind of things.
Kelly: So they're really ready. So that's if you have a membership or don't have a membership. That's where I really think is a really. A great fit for most people. And then if you, I do also have strategy sessions for people who already have a membership, but they're [00:22:00] looking at growing it or they are struggling with retention or things aren't flowing.
Kelly: It becomes, it feels like this big weight on that membership owner. Let's look at, you know, how can we streamline things and whatever. So those are more of a, a strategy session and a deep dive in that, into that. Okay.
Dani: Awesome. Yeah. Cause you probably have two different people. You're gonna have the people who wanna start one and Yep.
Dani: Need help with one that they started.
Kelly: Exactly, exactly.
Dani: Yes. Do you do ongoing support or is it pretty much project based, like you wanna teach 'em how to fish kind of
Kelly: stuff? You know, I do have, you know, I, I, I do offer like I do have clients that will do like ongoing support, like with Boxer. So they just wanna talk through things like that.
Kelly: Mm-hmm. And I do have a couple other clients that will say, I wanna do a call every month just to kind of keep, keep us going. But I feel like that boxer support on the end of stuff has been really helpful because people can say, let's just talk about it as it comes up. Hey, what would you do about this?
Kelly: That kind of stuff.
Dani: I love that. Yes. I love Voxer. I do too. It's like, it's just, oh, it's [00:23:00] just so nice. You can go back and do, like, talk about things when you have the time and it's just Exactly.
Kelly: Yeah. Yeah. And if it comes up, you know, if, if that question comes up and, you know, on a Friday night at 11 o'clock at night, you can, you can send the message.
Kelly: Instead of saying, oh, I gotta wait for our next call to talk about this, so, mm-hmm.
Dani: And then it's up to us to set our own boundaries, their own boxer time. But you, that's a whole learning
Kelly: process. Exactly. Exactly. Yep. For sure.
Dani: Oh, that is so good. I just, I just love it. And I think there's a lot of people who've been thinking about, I have a membership.
Dani: Dream, you know, I have a goal for membership I, something I do could fit for this. And I just love that you really specialize in this. So, yeah. Well, thanks. Helpful.
Kelly: Yeah.
Dani: Yeah. So what is inspiring you right now?
Kelly: Well, I I was thinking about that question earlier and. The one thing is, is just the, the season we're in, I live in Minnesota, so it has been cold.
Kelly: It is a frozen tundra a lot of the year, and so we live on a lake. [00:24:00] Ice is off and I'm just like, ah. It just feels a different season. And so I think people, I. Look at their businesses differently. Some people say, okay, I'm really gonna go in the summer and focus, or some people say, I'm gonna open and create, you know, do some more creation.
Kelly: So I, I, that has inspired me. And then the other thing is, last week my husband surprised me and it was my birthday. And so he had planned out outing for us and we went to this event called The stories behind the menu, and it was two women who started this organization, and in their words, it was a black woman and a Jewish woman, and they came together.
Kelly: And so they had a woman who owned a a Mexican restaurant in the cities and they had. It was like the sixth course meal. She talked about kind of the stories behind all the restaurant and in between you sat at tables. When you got in, you had to draw a number and you got randomly sat by other people that you didn't know.
Kelly: And the whole goal was to connect with other people. You know, people that are, you know, same, different, whatever it, and it was just, it was out of my box because I'm an introvert. And I was like, whoa. [00:25:00] But it was great. And it just made me think, okay, there is such value in having conversations about life and just about.
Kelly: You know, things unrelated to business or related to business, but just that you're connecting with people, so that's,
Dani: that's amazing. Yeah, I could, I could tell like I'm an introvert too, so like I don't think I would sign up for that right away. But it is one-on-one, it sounds like. Right. You just, you're talking to one person.
Kelly: You talking to one person? Yeah, no, because it was these long tables and there was music playing, so it was a little loud in there. So you really were only talking to the person next to you or the person across from you. And it was, you know, and if you weren't great at making those conversations, they had some conversations, starter strips there, you could make conversation.
Kelly: But I left there thinking these two women are just, they decided to do it because of the division in this country and hatred and all of those kind of things. And it was just like, let's do something. Of sitting around and sharing a meal and having a conversation. So that just has fueled my brain and looking at people differently and, and being intentional about connecting.
Dani: I think that is awesome. [00:26:00] And what, what a fun birthday present too. Yeah. You know, he might've thought she's gonna have a little bit of a heart attack at first. What's gonna be good?
Kelly: Right, right. Exactly. Exactly. Because he knew that if I, he would ask me if we wanna do it, I would've said, nah, we don't need to do that.
Kelly: So it was just like, I had no idea where we were going. I'm just like, you know. All right. And here we showed up and I was like, okay, that was good. Yeah. And I
Dani: could see how that would fire you up too, because there's so many connections and metaphors to memberships and how we can kind of create that, that safe space.
Dani: Yeah. In our memberships.
Kelly: Yeah, that's, yeah. And they were just making an impact in the world, and I just thought as my core value, you know, in business and life, and I was like, ah, I was so great. I was, it was fun to talk to the, the two people, the women who started it as well. So their, their goal is to have it a little more broader nationwide and next year or so.
Dani: All right, so one of the challenges I have for all listeners is to continue the conversation after they listen to this conversation. And so people can most definitely reach out for a coffee chat with you and most definitely a [00:27:00] discovery call.
Dani: But where do you hang out online? Where can people kind of
Kelly: connect with you? So online I tend to be either on LinkedIn or on Facebook. Okay. Those are kind of my two places. So. Very cool.
Dani: Awesome, awesome. And all those will be
Kelly: in the show notes. Yeah, and I would love to connect. I'm always up for a coffee chat and we're talking about memberships or talking about business or life or anything in between.
Kelly: Awesome.
Dani: Well, thank you so much for coming on and just sharing your zone of genius
Kelly: with us. Yeah. Thanks you for having me.
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